Search engine optimization, popularly known as SEO, is a technique that optimizes a website in order to make it very search-engine-friendly. SEO can be performed at the programming as well as at the content end – the programming aspect of SEO tunes the website to the requirements of the latest search engines algorithms, while the content aspect of SEO involves strategically embedding sought-after keywords in the website content. There are other methods as well – e.g., link building, article submission and directory submission.
If you want your website to register its presence in the competitive world of Internet, you’ve got to resort to SEO techniques. Otherwise, a website fails to get noticed amongst millions of them. But the bad news is that there are many unethical outfits out there who promise you great SEO, but all they do to get your website a high page rank on the results page is employ a variety of unethical techniques (the so called black-hat techniques) to fool the search engines. If caught by search engines, your website can be blacklisted and banned for adopting unethical SEO techniques.It is, therefore, absolutely important that a website owner works along with an ethical SEO consultant, and here’s how you must choose one.
Guide To Choosing An Ethical SEO Consultant
The Internet has made the world a smaller place and a website owner can work with SEO consultants based in any part of the world – there are many SEO consultants’ websites all over the Internet, and tracking down one is not all that difficult a task. And here’s how you must choose one:
1. If the SEO consultant is a professional, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO consultant has more accreditations, well, the more the merrier. A certified SEO professional is ethical by default – ethics are inbuilt into their work code.
2. He must have an impressive roster of clients who speak highly of him. And he must not be hesitant to give out a few references.
3. If the SEO consultant is professional and ethical then it automatically follows he will have a successful track record. So, go ahead and check the websites he has performed SEO on, and check if they rank high on search engines results pages.
4. The SEO consultant needs to be versatile and he must offer services such as website analysis, content writing, keyword research, link building, SEO and, of course, adequate reporting back to the client.
5. The SEO consultant must have a clean track record, in the sense that he must never have been blacklisted for adopting unethical SEO techniques. Such techniques include spamming search engines, trading links with websites that are part of link farms, or cloaking, which means coating keywords with the same color as the website’s background and stuffing a whole lot of them on all the pages. You can find out if the SEO consultant has resorted to dubious means by running a check on him on search engines and on message boards. Plus, you can always check with his references too.
That was a small guide on how to go about selecting an ethical SEO consultant. True, finding an ethical SEO consultant will take a little bit of time and effort, but it is well worth it. Because an unethical SEO consultant can kill a website, while an ethical consultant can help you build your fortune.
Okay – so how DO you get around multiple Google accounts? If you’re like we are, you probably manage multiple Google accounts. From doing local work and verifying Google Business information to verifying your own existence. With more than one account it can be a pain. Regular, “Google wants to make sure it’s you. What number should we text you at right now??” Seriously? Can’t I just do my WORK at 4 am?
But more likely, the number that needs verifying is at your client location – and there’s NOBODY there at 4 am. Even if there was, getting a client to understand that you’re sitting with an open screen waiting to type in a 6 (if I remember correctly) character code is near impossible. I can’t tell you the number of times that I’ll end up sending an email and hear back a few days later. OR call MYSELF and do the “Hi this is your webmaster.” “I need to call you back. Sorry.” What??? Seriously??
Let’s solve that issue today. And let’s solve it for good.
Click this link when signed in to your Google account
You have to go through two windows to get to the “disable apps section”
That section is what you have to turn off
Its actually worded backwards, so users need to click “enable” to shut it off
This is a great thing to know if your dealing with multiple Google accounts you purchased on Fiverr for instance.
What your doing when you do this is turning off the function that checks your IP to ensure its you. Something that can be a pain when using multiple accounts from you home computer or VPS.
Get busy with that fresh content! Panda 4.1 is here. For those that may be hitting this and just reading it as something interesting – what the heck IS panda besides a cute bear that we often see on tv?
What Is Panda?
Panda is the SEO codename for a set of algorithms used by the Google rankings systems to help (ostensibly) keep higher quality content at the top of the heap. There are truly a lot of trash blogs out there that do rank high that probably just shouldn’t. This is analagous to “thin content.” Thin content is basically just having very little content on a page. Not sure where their algo is at for the moment, but for a long time, it has been a strong possibility to actually rank pages on just titles with good keywords and structures alone. While that IS helpful for an SEO company – knowing the ins and the outs of an algorithm – it can lead to a less than satisfying result for a searcher.
If you have a search result ranking top of the first SERP (search engine results page) and you click through and discover nothing but an affiliate link and a sentence or two, it can be annoying. Google has always stated that it’s all about user experience. While I have my own feelings on their algos and the reasons behind them, we will just go with that for the time being. So if I end up with a whole lot of garbage on the first page that is absolutely useless to me, then I am far more likely to either use another search engine or find another source of information. Either way, Google would lose. It’s in their best interest to show good relevant results.
Now, when google brings you back results for a particular search, it’s a balancing act between a LOT of different factors – content, user engagement, links, social, etc. A LOT of factors theoretically go into those results.
According to Google, Panda 4.1 is also supposed to help small to medium sized businesses rank better. In the past, the challenge that Google faced was that bigger sites often benefited the most, just because they showed a good amount of relevant signals (such as backlinks). Now Google is trying to find the right balance for assessing the different signals from both bigger and smaller sites. It is evaluating signals from large and small sites in different ways because they require different benchmarks.
THIS particular Panda may not be cute and cuddly for a lot of sites – 3% – 5% according to Google. It’s potentially going to drop rankings on those thin sites and curation type sites. Curation has played well for quite a while now (and we still curate here). I suspect one will need to be doing a bit more than posting a bunch of curated link action to get any Google love going forward after this update rolls. To me, that IS as it should be.
Unique – Good, Aggregated – Bad
It’s always been annoying to see a site that actually has no original content rank well. How Google is going to treat news and aggregator sites going forward which are often nothing but collections of AP news blits – anybody’s guess. Those kind of sites can be very engaging – think the Yahoo home page… They still will often have a lot of link juice to keep them up there. As well, they are pretty engaging. How about directory sites? Places like Angie’s List, Yelp, YellowPage sites – how will they end up washing out in this update? I’ve often been against the whole front page showing an aggregation of aggregators which Google’s results often are. Google though is currently the unstoppable force and it’s best to just work with what they’re going to give. We’ll all see.
So what to take away from this Panda version? You’re going to need content. Good unique stuff. Sure there’s probably a place for some general simple content. Service industries and service websites can only say “We repair cars” so many ways. Adding in some unique content though that goes above and beyond the simple will likely be the difference between front page a 5th page.
Google Panda 4.1: what digital marketers should know – Fourth Source
http://news.google.com Wed, 15 Oct 2014 08:15:17 GMT
Fourth Source Google Panda 4.1: what digital marketers should knowFourth SourceEarlier this month Google rolled out another Panda algorithm update, dubbed Panda 4.1. Panda updates are focused on improving the quality of content displayed in web search …
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If you can manage to get Google to rank your site well, it can be the key to attracting very high levels of traffic. If you can figure out how to leverage Google to your own advantage in the Raleigh search engines, you could find it’s easy to draw in thousands of free visitors. Regardless of what your site offers of what niche you work in, Google can bring you the targeted traffic you want.
Google is the master when it comes to directing the right type of traffic your way. But the question that comes up here is – how do you exactly make Google like your site? This article will look at some ways you can increase your site’s appeal in the right way. Social media can be the key to effective SEO. The game isn’t any different when you’re playing it with Google.If you want to make it somewhere with Google in terms of ranking, then you have to make use of social media in the best possible way.
Always remember sites like Twitter, Facebook, LinkedIn, and other social media sites.If you’re regularly delivering high quality content, stay active on sites like these. Social bookmarking sites like Digg and Reddit are also excellent for increasing your backlinks. You might not notice too much improvement at the beginning, but it will gain momentum in the future. Social media and great content equals to amazing Google rankings. Just like in SEO where a good strategy includes backlinking, so does any strategy that works well with Google. One of your goals should be to attract as many one-way backlinks that are relevant to your site as you can get. You will get far better results if you can get highly targeted and relevant backlinks. You’ll be able to get Google to give you a green signal when your site gets noticed due to the backlinks. It will quickly become apparent that the search engine giant gives you a lot more attention when you get connected to the right sites. It’s a super simple thing but it still makes quite a difference.
If one of your goals is to stay ahead of the crowd with your Google rankings, you need to be ready to keep track of where technology really is going. This is just another method of telling you to keep your website updated. Your site needs to have a mobile version. See to it that it doesn’t look like it was created in the dark ages. Google favors the websites that focus on the now. Websites that are current and stay updated in terms of technology. This might seem like a simple factor, but it does matter. There not just one thing that separates success and failure. This is why you should think about using the tips in this article. Once you get some Google love, things should be on the up and up for you. All you will have to do is constantly put in the effort to maintain this relationship with the search engine giant. As time goes by, you’ll realize that the traffic you are getting from Google is only improving and increasing. This will be nothing but a big payoff that you get for doing what Google wants you to do. For the best Raleigh search engine optimization!